Narrator: “You are by far the most interesting single serving friend I have ever met. I have this thing, everything you get on an airplane is single serving…”
Tyler: “Oh I get it. It’s very clever. How’s that working out for you?”
Tyler: “Being clever.”
-Chuck Palahniuk, Fight Club
Chronicles of beta-ized behavior in the 21st century. You know, just in case you had any doubts about beta-ization.